There are tons of great catering companies in NYC, so it’s beyond flattering when a client chooses yours to work their event. The last thing you want is to disappoint, so you need to be on-point with everything from providing awesome food to outstanding service.
Use these tips to attract new clients and retain existing ones, keeping your calendar filled with bookings year-round.
Offer Competitive Prices
When hosting an event, most people have to stick to a budget, so be mindful of your prices. No matter how good your food is, business will suffer if you’re the most expensive caterer in town. Of course, you run an excellent business and you should certainly turn a healthy profit, so it’s also important not to sell your catering company short. Conduct an analysis of the prices your competitors are charging to set rates that are fair for both your business and customers.
Listen to the Client
The old adage is true — the customer is always right. Of course in reality, you may strongly disagree with this, but when running a business, client satisfaction is of the utmost importance. In today’s digital world, word of mouth is everything, so avoid that bad Yelp review or negative Facebook post by swallowing your pride and adhering to client requests. As long as it doesn’t compromise your morals or ethics, sometimes you have to go with the flow for the good of your business.
Stick to Your Niche
You entered the catering business because you’re a fantastic chef, so focus on what you do best. No one is fantastic at every type of food, so find your specialty and stick with it. It’s much better to be known as the best Greek-focused catering company in Manhattan than one that can produce decent food across the board.
Learn How to Manage Stress
Catering can be a very stressful field, but don’t let it get to you. Much more than just a way to earn a living, you opted for this career path because cooking is your passion. The next time a demanding customer grates on your nerves or a staffer fails to meet your expectations, step aside for a two-minute pause to center yourself and regain control of the situation. This is a must to keep yourself healthy and continue enjoying your job.
Need extra staff to work at your catering company’s next event? Waitron is ready to assist, whether you know the number of servers, bartenders and event captains needed in advance or are forced to fill a position last minute. Contact us to learn more or get started today!